The task of developing a promotional site is to announce the launch of a new product on the market, strengthen the company’s image or draw attention to a specific event. As a rule, a promotional site is being developed in addition to the corporate one. It is possible to build communications with visitors in an original and unobtrusive form, using a large number of graphics and multimedia materials.
We are guided by the principle “think first, then do it” – that is why we ask so many questions at this stage.
Through the definition of goals and objectives, understanding the target audience of its needs, through immersion into the company’s business processes, we come to an understanding of the functionality of the future system and a clear technical task.
The interactive prototype imitates the work of the developed site in the browser so that you can see the system in action even before the start of design development, promptly make edits and implement new ideas.
Information architecture, interaction scenarios, calls to action (call-to-action), goals, and conversions help evaluate convenience and effectiveness for different target groups and visit stages. So we bring the project to mind and reinsure it from mistakes.
Designed and approved prototype goes into the work of art director and designer. The objective of this stage is its perfect visualization in accordance with the corporate style and mood of the project.
After finalizing the layout of the main page of the site to the ideal state, the layouts for the secondary pages are developed.
The result is the corresponding original concept of the site page, which is ideally displayed in all browsers and devices.
The design, interface and control system is connected to a single algorithm for the interaction of all modules.
Integration creates a single information space of the company and optimizes the processes of sales, marketing, customer interaction, wholesale trade, distribution, logistics, workflow, etc.
Filling can be done both by the customer and by the studio specialists.
We generate content, fill the site, if necessary, refine the system and introduce fresh “chips” – all so that the site develops and maximally meets the needs of users and customers.